But when it did, the self awareness felt very on-brand indeed. You just can’t unsee this.Īfter Dieselgate rocked VW down to its ethos in 2015, the brand took some time to take space before owning up to it in its advertising. When the three-door, no-longer-for-North-America Scirocco got beefed up in 2016, DDB Germany conveyed the message with the captivating and kind of unsettling visual of an ostrich wearing a hoodie made from cheetah fur.
The Dutch phrase at the end translates to “Not every old lady is as reliable as the Golf.” The ad suggests the young man shopping with his father is about to get the deal of the decade by scooping up a gently used Golf, but then we flash back and see the car’s usage wasn’t all that “gentle” at all.
Article contentĭDB Amsterdam hit a home run by playing off another stereotype: the old lady driver. This advertisement has not loaded yet, but your article continues below.
